Accommodations Tax Advisory Committee
City of Myrtle Beach
Accommodations Tax Advisory Committee
9:00 a.m., Wednesday, October 27, 2021
Myrtle Beach Train Depot
851 Broadway Street, Myrtle Beach, SC 29577
A. Call to Order
B. FOIA Compliance Review
C. Approval of October 13, 2021, Meeting Minutes
D. Discussion of Requests for Funding and Funding Requirements – Fiscal Year 2021-22
Baseball at the Beach – $55,000
Promote Myrtle Beach through hosting exceptional baseball events that enhance the baseball programs for youth in our area.
Beach Ball Classic Tournament – $60,000
Provide a national tournament for Myrtle Beach that will bring national exposure through media (television, newspapers, magazines and internet).
Beach Striders Track Club, Inc. – $15,000
Promote youth track and field competitions.
Beach United FC – $30,000
Promote the integrity of Coastal Carolina Soccer Clubs and boost economic development to Myrtle Beach tourism by hosting a premier soccer tournament.
Big Shots Nation – $25,000
Host and promote youth basketball event at John T. Rhodes Myrtle Beach Sports Center.
BriteStar Events, LLC – $40,000
Promote RomaDrama LIVE in Myrtle Beach next Spring (fan experience for Hallmark, Lifetime, GAC, UP, AMC, Netflix, Starz, among others).
Carolina Master Chorale – $30,000
Professional, quality performances of choral masterworks in concert nurture and elevate the culture and climate of Myrtle Beach.
Champion Autism Network – $22,500
Solidify and promote Myrtle Beach as a cultural, enlightened destination that supports those with autism and other special needs through the Autism Friendly Destination Initiative.
Claire Chapin Epps Family YMCA – $50,000
Assists in advertising, promoting and marketing two major youth soccer tournaments, bringing thousands of youth and adults to Myrtle Beach to use hotels, restaurants, entertainment and services, benefiting the local economy.
Coast Futbol Alliance – $30,000
Promote Myrtle Beach as one of the premier destinations for youth soccer tournament events in the country, producing an economic impact for the city during non-peak season months.
Coastal SC Volleyball Tournaments – $8,000
Promote Myrtle Beach by hosting youth volleyball “Stay to Play” tournaments, typically held during non-peak season (February).
CrossFit Up Dog Beach Town Throw Down – $25,000
Promote Myrtle Beach through hosting a premier CrossFit competition, bringing competitors and their family members from the southeast.
Crossroads Event Productions, Inc. – $70,000
Promote and bring musical performances and other performances to an underserved African-American community to celebrate the cultural and musical heritage of the community with a jazz festival.
Dayson Diamond Youth Foundation – $100,000
Promote the "I Love Seafood" Festival for Fourth of July Weekend 2022.
EdVenture (formerly Children’s Museum of SC) – $75,000
Promote and increase attendance through the implementation of effective marketing strategies, targeting tourists as well as local community members and their visiting families. Funding will establish the Children’s Museum as an evolving attraction that encourages families to return to Myrtle Beach and view the city as a year-round family vacation destination.
Franklin G. Burroughs-Simeon B. Chapin Art Museum – $100,000
Supports the museum’s vital exhibition schedule, thereby continuing to build Myrtle Beach’s value as a recognizable tourist destination, broadening the overall image and draw of the city.
First Presbyterian Concert Series – $15,000
Provide concerts by world class performers at reasonable ticket prices for community and tourists alike. Purpose is to increase awareness of the value of cultural arts in uniting people.
Grand Strand Juniors – $30,000
Promote the Winter Bump Classic (January), Seashore Classic (February) and Coastal Classic Volleyball Championships (June), bringing some of the most talented volleyball players in the country, along with their families, to Myrtle Beach. Grant funding would help defray costs associated with the event.
Keepers Foundation (Caribbean Jerk Festival) – $15,000
Promote the Jerk Festival that brings diverse flavors from Caribbean Islands to Myrtle Beach. This gives attendees an opportunity to enhance knowledge of cuisine while enjoying island sounds that so many enjoy.
Long Bay Symphony – $75,000
Providing entertainment, education and cultural diversity, the Symphony seeks to establish an attractive environment for regional attendees, out-of-state visitors and potential residents. The Long Bay Symphonic Society supports an extensive music education program for young people.
Mingo Bay Baseball Tournament – $20,000
Objective of tournament is to bring the very best high school teams from northeast, mid-Atlantic and southern states to Myrtle Beach to compete. The event promotes Myrtle Beach and advertises the Grand Strand.
Myrtle Beach International Film Festival – $20,000
The objective is to become one of the larger film festivals in the United States, to include industry networking opportunities, a film market, forums, screenings and social venues (brings press exposure).
Myrtle Beach Jeep Jam – $15,000
Promote the Myrtle Beach Jeep Jam weekend festival via television, radio, print and billboard advertising, celebrating Jeep culture and the Grand Strand lifestyle, drawing thousands of Jeep enthusiasts at the former Myrtle Square Mall site in April.
Myrtle Beach Mini Marathon – $10,000
Purpose is to promote and host the 5K Mini Marathon and Doggie Dash in the city limits of Myrtle Beach to draw approximately 2,500 runners and their families to the city.
Myrtle Beach Shrine Club – $20,000
Promote and host a BBQ competition, called “Smoke on the Beach,” to be held at Burroughs & Chapin Pavilion Place (former Pavilion site).
Myrtle Beach World Am (formerly Myrtle Beach Golf Holiday) – $75,000
The World Am has the following three objectives: first, bring visitors to our area during a historically slower week; second, to introduce new golfers and their guests to the Myrtle Beach area; and, to provide an event that creates a “storyline” for a broad range of media.
Myrtle Beach Jeep Jam – $15,000
Promote Myrtle Beach Jeep Jam weekend festival via television, radio, print and billboard advertisements. Event celebrates Jeep culture and the Grand Strand lifestyle, drawing thousands of Jeep enthusiasts to the former Myrtle Square Mall site.
Myrtle Beach Mini Marathon – $10,000
Purpose is to promote and host a 5K mini marathon and Doggie Dash in the City of Myrtle Beach that will draw approximately 2,500 runners, plus family members.
Myrtle Beach Shrine Club – $10,000
Promote and host a BBQ competition, "Smoke on the Beach," to be held at the Burroughs & Chapin Pavilion Place.
North South Game Committee – $30,000
Increase attendance at events involving the North-South All-Star Football Game Week as well as the Touchstone Energy Cooperatives Bowl (also known as the North-South All-Star Football Game) here in Myrtle Beach.
Ocean Front Merchants Association – $150,000
Advertise and promote free family-friendly entertainment and Myrtle Beach as a unique seaside family destination through signature events, such as Fright Nights, Holidays on the Boardwalk and the Sun Fun Festival.
OMAR Shriners – $25,000
Advertise and promote Myrtle Beach as the host of the Shriners' annual pilgrimage each Spring (OMAR Spring Ceremony) for the purpose of fellowship, increased membership, a parade for the community to showcase the fraternity and a golf tournament fundraiser.
Palmetto Studios Arts Alliance – $25,000
Host South Carolina’s largest weekend comic book convention and STEM fair to promote the arts and sciences while bringing tourism to Myrtle Beach; the events will support local children’s charities.
South Atlantic Shrine Association (SASA) – $98,500
Promote the Myrtle Beach area as a world class retreat destination to members as well as holding SASA’s annual meeting, convention, parade and competitions in Myrtle Beach.
Sonshine Recovery Ministries (Concert of Hope) – $10,000
Promote a community summer gospel music expo with locally and nationally recognized artists performing at a one-day event.
SC Hall of Fame – $25,000
Promote the Hall of Fame induction ceremony.
The Arts Grand Strand – $1,000
Promote the arts in the greater Myrtle Beach area by maintaining the ArtsGrandStrand.org website, social media activity and a complete calendar and guide to more than 700 fine arts and cultural events each year.
Varna International Music Academy – $40,000
Promote the Grand Strand Music Festival, brought to Myrtle Beach by Varna International, drawing world-class artists and thousands of classical music lovers.
Violins of Hope SC – $40,000
Promote a week-long unique, interactive and educational experience featuring internationally acclaimed violins that survived the Holocaust of WWII. Engaging the Long Bay Symphony Orchestra, an all-county (Horry County) youth choir, the Coastal Carolina University Concert Choir and the Carolina Master Chorale. The orchestra will play the holocaust-era restored violins.
Waccamaw Arts and Crafts Guild – $38,000
Plan activities such as, but not limited to: “free of charge” educational programs; opportunities for artists to display artwork; expand service on the internet; provide community outreach programs; and, provide faculty and forum where visitors and residents can interact, share ideas and gain information.
Waves of Praise Gospel Festival (Coastal Broadcasting and Reggie Dyson) – $132,000
Promote Myrtle Beach by hosting the Waves of Praise Gospel Festival.
Sports Tourism Department, City of Myrtle Beach – $75,000
Increase economic impact of sports tourism by establishing a dedicated funding source to be utilized in attracting new or reoccurring events. Examples include, but are not limited to: bid fees, rights fees and event-specific venue enhancements.
Office of Financial Management and Reporting, City of Myrtle Beach:
City of Myrtle Beach – $320,000
Provides annual local match funding for the 4th Avenue Outfall Project.
City of Myrtle Beach – $133,777
Provides 15th year local match funding for the Reach Two Beach Renourishment Project.
City of Myrtle Beach – $8,680,735
Total of $8,068,735 for additional public safety costs associated with services needed for tourist population.
Total of $62,000 to assist with the cost of beach water quality testing and beach advisory postings.
Total of $550,000 to help defray costs of Convention Center marketing and promotion.
E. Public Comment
F. Discuss Additional Business