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Mark your calendar for Winter Wonderland at The Beach

A new holiday festival is coming to downtown Myrtle Beach for 37 consecutive days!
Winter Wonderland at The Beach will be November 26 through January 2 at Burroughs & Chapin Pavilion Place, overlooking Myrtle Beach’s Boardwalk and beachfront.

The inaugural event will feature a covered, outdoor ice-skating rink, a walk-through holiday lights experience and additional holiday-themed offerings. (The skating rink will be real ice!) The Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) and the City of Myrtle Beach created the festival to provide a new family friendly holiday attraction. The city's Parks, Recreation and Sports Tourism Department and Special Events staff will produce the event.

Several local businesses have signed on to sponsor the festival, including the Gay Dolphin Gift Cove at the Platinum level, HTC at the Gold level, Ripley’s Aquarium and Ripley’s Believe It Or Not at the Silver level and Magnolia Row at the Bronze level. Additional sponsors, including a presenting sponsor, will be announced soon.

Any area businesses interested in sponsorship opportunities should contact City of Myrtle Beach CFO Michelle Shumpert at to sign up. Sponsorships must be completed by September 24 to be included in promotional materials for the festival.